Alexa X Grey Goose
Transforming our humble assistant into a savvy mixologist
Bacardi wanted to bring a new Alexa Skill to market in collaboration with Grey Goose Vodka. They envisioned an interactive experience that was both entertaining and functional, so we created The Sipping Room: an Alexa Skill that brings the bar to your kitchen.
"Alexa, make me a martini"
Two main scripts were written for the Skill.
The first script was a functional Alexa script that was meticulously planned to follow a UX 'happy path', directing the user through age gates, welcoming them, and activating different functions.
The second was a script designed to give Alexa a personality beyond your usual subservient home assistant. Jokes and phrases saw Alexa serving sass and cocktails in equal measure.
We then arranged a photoshoot to give creative visual instructions to accompany Alexa's spoken guidance. Art direction took on a minimalist approach featuring brand colours and a bold, surreal arrangement.
