Roll-Royce
Reimagining and elevating the Rolls-Royce internal brand positioning
Manifesto Writing
Social Posts
Brand Strategy
Web, Blog & Email
Tone of Voice
Branding & Identity
Client /
Rolls-Royce
During my time at AKQA, I was proud (and stoked) to act as a brand guardian for one of their most prestigious clients.
Alongside BAU copy requests for short and long form, my work on the account included a considered re-structure of their brand positioning, aligning the tone to a more emotive, ethereal voice.
Our adjusted language conveys the vision, omnipotency and emotion behind the brand, tapping into a poetic promise of otherworldly heights in a luxury landscape.
Seeing Is Believing
Brand work
Based on strategic insight, Rolls-Royce customers (UHNWIs – ultra high net worth individuals) regard the brand not as an aspirational fantasy, but as an equal partner.
In order to realign the brand with their discerning customer base, Rolls-Royce needed to elevate their visual and verbal language, placing themselves within the same 'realm' as these customers, or as they call them, their 'Luminaries'.
Social Copy
As part of the everyday running of the account, I helped to create tailored content for Rolls-Royce's Instagram, Facebook, Youtube and LinkedIn.
The copy is purposefully written with each channel in mind, in-keeping with the authoritative voice Rolls-Royce is known for.
Web copy
Web copy for Rolls-Royce covers every aspect of the website. This includes their Art Programme, artist pages, Rolls-Royce experiences, and of course their motor car pages.
