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Swarovski
Conceptual storytelling that brought life and light to the Swarovski world
Naming
Branding & Identity
Long & Short Form
Web, Blog & Email
Client /
Swarovski
Freelancing as the interim Head of Global Storytelling, I was responsible for creating high-level narratives for Swarovski's family collections and campaigns.
The role was a deeply integrated position, meaning my sleeves were permanently rolled up and ready.
Seeing Is Believing
Language with lustre
Duties included coming up with new names for jewellery families, and crafting alluring, world-building narratives for campaigns. These emotive manifestos would then inform the precise language and phraseology used throughout the brand, including in-store copy. Oh, and I'd write a bit of snappy social copy on the side.
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