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Virgin Media

Making ultra-fast broadband even sweeter

OOH

Activation

Concept Creation

Client   / 

Virgin Media

My friends at BD Network were asked by Virgin Media to think of an engaging interactive activation that, along with their unrivalled speeds, brought a smile to new towns.

Seeing Is Believing

Seeing Is Believing

Fast fibre
Fab flavours

Because Virgin Media allows customers to pick and choose the benefits included in their bundles, we decided to deploy pick n' mix and ice cream pop-up trucks that represented their offerings.

Passersby could choose from flavours like 'Ultra-reliable raspberry', or 'Berryfast Broadband, or '360 Chocolate', with 'Add extra Oomph' as sprinkles.

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