Volvo Cars
A nostalgia-evoking campaign to launch Volvo's V60
Taglines
Social Posts
Concept Creation
Branding & Identity
Tone of Voice
Client /
Volvo Cars
To frame the launch of the new V60, we created a campaign to celebrate the legacy of one of the most iconic Swedish estate cars.
Our initial campaign concept was based around the idea that most people have a memory of a trusty Volvo estate. It was likely your dad's or your big brother's – either way, we decided to harness that nostalgia.
Seeing Is Believing
Designed for Generations
Our ad traces the rich history of heritage models and the memories created in them, all shot free-camera style for a home video effect. Teasing glimpses of the new V60 eventually filter into our footage, creating a neat contrast of vintage clips and slick, modern car shots.
Social posts were created and released around the time of the launch which took place live on Facebook.