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Swarovski
Conceptual storytelling that brought life and light to the Swarovski world
Freelancing as the interim Head of Global Storytelling, I was responsible for creating high-level narratives for Swarovski's family collections and campaigns.
The role was a deeply integrated position, meaning my sleeves were permanently rolled up and ready.
Language with lustre
Duties included coming up with new names for jewellery families, and crafting alluring, world-building narratives for campaigns. These emotive manifestos would then inform the precise language and phraseology used throughout the brand, including in-store copy.
Oh, and I'd write a bit of snappy social copy on the side.
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