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Virgin Media

Making ultra-fast broadband even sweeter

My friends at BD Network were asked by Virgin Media to think of an engaging interactive activation that, along with their unrivalled speeds, brought a smile to new towns.

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Fast fibre
Fab flavours

Because Virgin Media allows customers to pick and choose the benefits included in their bundles, we decided to deploy pick n' mix and ice cream pop-up trucks that represented their offerings.

Passersby could choose from flavours like 'Ultra-reliable raspberry', or 'Berryfast Broadband, or '360 Chocolate', with 'Add extra Oomph' as sprinkles.

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